Grassroots Enterprises

Wednesday, June 11, 2025

Where’s the Moonshot???

Yes, but where’s the moonshot? That was a great question, one I was asked while working with members of Catalyst Now to prepare a session description for a global conference.

Not being an avid follower of space travel, I learned that a ‘moonshot’ describes an ambitious, bold goal that seems nearly impossible at first—one that requires new thinking, major collaboration, and extraordinary effort to achieve.

The term originated with US President John F. Kennedy’s 1962 challenge to land a human on the moon and return them safely to Earth within a decade. It was… More...